Primer Red is a colour found in practically every culture, appearing in everything from Venetian palaces to Vietnamese temples, where red earths were plentiful and relatively easy to come by. Use it for rustic pieces or as a base for sophisticated colours like Château Grey or Versailles. It also works beautifully under gilding.

Technical information

1 litre is enough to cover approximately 13 square metres (140 square feet). After painting, seal indoor furniture with Chalk Paint® Wax. On floors, seal with Chalk Paint® Lacquer. Take a look at our Tips & Techniques section for more information and to help you get started. 

Click here for our Chalk Paint® Fact Sheet.

Click here for our Chalk Paint® Coverage Guide.

Click here for our colour card, which uses real paint swatches to give you an accurate colour sample.

Available in 120ml and 1 litre tins.

Please note that paint colours will vary depending on screen settings. We cannot guarantee that paint colours will exactly match the colour you see on screen. If you are in doubt, please let us know and we can bring you a color stick sample.